The international trade theories implemented by KFC Essay

The international trade theories implemented by KFC - Essay Example In relation to the study, the company which has been selected is Kentucky Fried Chicken (KFC) is one of the most renowned brands in the segment of fast food chain restaurants in the international market. It was started in the 1930s in Southern USA as a small franchise business by Colonel Harland Sanders. Â  Presently, it has 13,000 restaurants in all over the world. Â  The three most important success factors including service, quality, and relaxing atmosphere make KFC be a market leader. The exchange of goods, services, and capital across an international border and/or territories is widely referred as international trade in the modern business environment. In the similar context, international trade theory emphasizes on understanding the traditional influences over particular businesses in order to appreciate international trade that in turn provides assistance to improve the welfare of countries in terms of economic aspects. It is in this context that the factors which are consi dered to be of utmost significance by KFC in its international trade theories include cultural, political, legal and economic factors. The attitudes, beliefs, and values of a society are considered as cultural aspects of that country. A culture can be treated as one of the strongest influencing factors in terms of conducting international trade between two different countries. For instance, KFC is engaged with many countries including China, Mexico, Latin America, and the US among others in terms of trade.