Costa Coffee

SUBMITTED TO: PROF. PITAMBER DWIVEDI SUBMITTED BY: SHUBHADIP BISWAS FT-10-948 SEC-A PGDM 10-12 IILM GSM HISTORY- costa COFFEE ? Leading retailer, roaster and brand of fortissimo java in the world ? Sells drip brewed coffee berry, expresso-based acrid drinks, snacks, mugs and coffee beans ? disposition started in 1971 in Seattle in Washington, U.S. ? Bruno & Sergio laugh at set up their famous coffee roastery in Lambeth, capital of the United Kingdom in 1971, proviso local caterers and Italian coffee funds with an exciting coffee, slow-roasted the Italian way. ? spate couldnt get abounding of it and by 1978 the first Costa espresso bar opened in Vauxhall Bridge Road in London. ? Costa java chemical chain of mountains has round 1,300 stores in the UK and everywhere 700 in 24 opposite markets, and is the worlds second-largest international coffee fink chain PARENT COMPANY-WHITBREAD Whitbread PLC is a global hotel, coffee shop and restaurant company headquart ered in Dunstable, United Kingdom. Its largest division is prime minister Inn, which is the largest hotel brand in the UK with around 580 hotels and over 40,000 rooms.Its Costa Coffee chain has around 2000 stores across 25 countries and is the worlds second-largest international coffee shop chain.Its new(prenominal) brands include the restaurants Beefeater, Brewers Fayre, Table Table and Taybarns.

width OF WHITBREADS crossway MIX-[NUMBER OF PRODUCT LINES] HOTEL,COFFEE SHOP,COSTA COFFEE. IN THIS PROJECT I WOULD DISCUSS approximately PRODUCT AND BRANDING STRATEGY OF COSTA COFFEE. chief executive officer OF COSTA COFFEE-MR. ANDREW HARR ISON MISSION OF COSTA To serve the bes! t coffee in the true Italian style.? BUSINESS PORTFOLIO gross tax FIGURE AND FINANCIAL PERFORMANCE COSTAS government SALES: Sales at the Costa coffee chain climbed 25% over the last six months. That figure includes practice from new outlets, but like-for-like sales, which exclude gains from new shops, were ahead by 6.6%. Total profit of Whitbread 28 Feb 2008 26 Feb 2009 04 murder 2010 03 demoralise 2011 (GBP) (GBP) (GBP) (GBP) turnover 1,216.70...If you want to get a full essay, rule it on our website: BestEssayCheap.com

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