Nivea Case Study Questions

Questions 1. What is a consumer-led produce? A consumer-led reaping is a point of intersection that responds to the needs of consumers in the foodstuff. 2. NIVEA does grocery store interrogation, what atomic number 18 the two types of inquiry? - Qualitative investigate: A manner of advertising seek that emphasizes the quality of meaning in consumer perceptions and attitudes; for example, in-depth interviews and focus groups. - Quantitative explore: A method of advertising inquiry that emphasizes measurement of relative incidence of consumer trends within a population. 3. What are the advantages and disadvantages of both types of research and give examples? 4. What is the digression between a niche market and a aggregative market? A niche market is a focused, tar feelable piece of a market whereas a galvanic pile market refers to a broad, non-targeted demographic. 5. A product mountain any be market-orientated or product-orientated, whi ch of the two types of product has NIVEA adopted? 6. What is the variety between a product arena and a product mix? A product range is a skillful list of products offered by a company whereas a product mix is the mannikin of distinct product draw offs and items make or distributed by an organization. 7. employ this case study and NIVEA’s website, draw up a product mix, product range table.

8. It has been said that no bet how good the product is, if no one knows about it then(prenominal) no one will cloud it, to what extent do you gauge this is true? I think it’s completely true. 9. NIVEA has various promotional processe! s available to it, what are they and how might they be used? Above the line: a promotion method which is directly paid for. Nivea can bear on their products on TV or by news theme advertising. Below the line: use of indirect promotional methods such(prenominal) as common relations. Nivea can launch their products to a colossal audience at events or trade fairs. They can uphold their product through and through direct mail which can reach a coarse number of...If you want to get a full essay, high society it on our website: BestEssayCheap.com

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